Sarah Martin

Sarah Martin is the Vice President of Partner Solutions for the National Alliance division of BlueCross BlueShield of South Carolina. In this role, Sarah has primary responsibility to develop, maintain and expand partnerships with over a dozen BlueCross BlueShield plans. This offering provides extremely flexible benefit configuration options to the nation’s largest and most complex self-funded employer benefit plans. Sarah is known as an innovative leader by challenging industry norms through disruptive solutions and unique partnerships.

Prior to this role, Sarah led the enterprise customer experience initiatives and large employer product marketing division where she championed and implemented numerous consumer engagement efforts including strategic direction of well-being and incentive programs, virtual visits, and remote health, finding and pricing care and the company’s digital strategy. She holds a bachelor’s degree in social relations from Michigan State University and a master’s degree in political management from George Washington University.

Sarah is heavily involved in the Columbia, SC community through Junior League of Columbia and serves as President of the Christian Assistance Bridge (CAB) food pantry.